Growing the female health category

Women’s health is a vital category for pharmacy. “Women’s health is very important,” says LloydsPharmacy pharmacist Anshu Bhimbat. “In fact, it’s one of our main areas. Women tend to be our main customers and they buy for the whole family, but we often find that they neglect their own health.”

A large proportion of your customer base is likely to be women. “They will often visit throughout different stages of their life and the range of problems will be varied, from sexual health, contraception, pregnancy and period problems to thrush, cystitis and menopause symptoms,” says Cathy Crossthwaite, marketing co-ordinator at Numark.

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